Text is a great tool. It’s flexible: can be sad, ironic. It can be funny. Text is words put together to convey certain messages. Is your communication just another “standard” wine text full of cliches and banalities? Or, alternatively, is it coming from the team, the owners?

Getting amazing text is a hard work. Hard, but rewarding. It requires extensive discussion on the subject “who we are”, the subject of identity. Great texts are hard to ignore, they immediately stand out of hundreds and hundreds.

Amazing text is always my goal.

What I do:

⇒ analyse key text messages and identity

⇒ analyse key potential audiences

⇒ suggest text style for web, social & emails

⇒ create text content (once and/or regular updates) according to the agreed style