Wine communications is a necessary tool — doesn’t matter the size of the winery. If you communicate, you need it. Do you want to look and sound progressive, classic, young, modern or conservative? The choice of words and design is important.

With wineries I work on the individual basis: with every case being unique and requiring a unique approach.

What I do:

⇒ visual references

upgrade your communications with the help of visual references, images and examples of communications by other wineries to establish the style that is right for you. Your professional clients (B2B) and direct consumers (B2C) will appreciate the style and approach that fits your wines and the “personality” (the spirit) of your winery. Those can be modern, youthful, classic, historic, luxury, rebellious, etc, and it changes your communications dramatically.

⇒ tone of voice

Text is one of the most easy — and forgotten — instruments to create the image of a winery or a wine region. In the world where so many wineries communicate absolutely the same things in the very same language, creating a personal approach and “tone of voice” is if utmost value. Together we will work and develop the unique touch and the tone of voice, that will be recognised as a brand of the winery.

⇒ storytelling concepts

What are the main reasons to communicate with the outside world? New harvest, new winemaker or a sommelier opening your wine in Paris or Amsterdam? They all are great reasons. Communication should be structured and scheduled, but leave a place for surprises.

⇒ social media strategy

With social media many wineries simply lose time and money. What, where and how to communicate — we shall decide and discuss this together, choose and re-evaluate social media platforms and create a plant for each of them.

⇒ newsletters concepts

In the age of social media, too many people forget that direct emails remain of the best ways to reach professional audience. Interesting and inspiring newsletters guarantee motivated readers and give traffic to the winery web-site and social media. Newsletters are normally professional, but can also be educational.